GiS for business
What is GiS::: in my poor English I would say.. It is display of data beautifully in the form of map..it is the language of cartographer.
Now I will introduce you to data types in GiS:
1) attribute data ,which is for example in dBase file
2) map data which is in shape file(shp)
Types of map: dot density map,thematic map, bivariate thematic map,
Projections: Rbinson, Mercatur, Albers Conformal
Scale which I never try to understand during GiS course, but now after reading I got bit of it. It’s type of ai would say analogy. It is the ratio of distances of object represented on the map to the actual distances of those objects on the earth.
TIGER: topologically integrated geographic encoding and referencing system
giS application in business:
GiS for retail business:
Understand geography and study people’s relationship to location…
Take any basic map from census and add layers
GiS in retail business:
Integrate, view and analyze data.
Retail business constitute: site selection, market analysis, distribution, delivery and management of facilities in relation to geography.
What is the beauty of GiS in light of retail business??
Companies are able to consider many possibilities
Companies can understand the potential,of investment in certain location,
Companies can analyze changing trends with GiS
Area of high demand
Area of high visual exposure
Any business to start, need to focus on three important factors..
1) operations: inside the wall of the business holding building.( customer service)
2) area surrounding
3) location: demographies, traffic counts, consumer demand, transport system etc
The new businessman comes with concept. In view of retails in mind, he thinks of chain. He might use quantitative methodology for concerned business.
Role of ArCGiS business analyst: he can help in comparing sites..
Correlation: sales revenues as dependent variable.
Sometimes businessperson come with idea of opening the new site not far from existing site, example of cannibalization.
Multiple regression analyst:
Of course , in business, profit is dependent variable.
GiS can help in predicting the sales potential of prospective sites.
Time is the worst enemy of multiple regression model
ArcGIS business analyst use community Tapestry to profile customers.